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INGREDIENTS
A consumer, or even a professional chemist cannot look at an
ingredient list and judge the quality of the product. Through label reading,
a person with a known ingredient allergy can benefit by avoiding the product
containing that allergen thus avoiding an adverse reaction. However, label
reading does not reflect true value or effectiveness for several reasons.
Here are a few:
- For each ingredient,
there can be dozens of different GRADES OF QUALITY. For example, a label
will list seaweed, glycolic acid, allantoin, sorbitol, or collagen, and
the reader gets the impression that the ingredients, in one product is the
same quality as in another product. However, in each product, there may be
a great variation in composition and cost. There are so many types and so
many grades of each ingredient. The composition of each ingredient makes a
tremendous difference in product effect.
- There manner of blending is
one other important "unknown" in label reading. HOW and WHEN an
ingredient is mixed into a cosmetic formulation is similar to baking or
cooking. Different cooks can mix the same ingredients and each cake or
dish can be different. The specific quality, the speed at which certain
ingredients are mixed, the specific mixing method-all can make a product
as different as night and day. A certain cosmetic ingredient can be added
at exactly the right moment and have excellent effect, if it is added at
the wrong time in the blending process, the same ingredient could be
inactivated.
- Ingredients listings do not
tell the exact amount of each ingredient. Only the relative order of
ingredients appear, not the specific amount or percentage. Two products
may list exactly the same ingredients, in exactly the same order--yet be
totally different. For example, Product #1 may have 40% water and Product
#2 have 90% water. Water, of course, will be first on both ingredient
lists. The second on the list could be vegetable oils. Thus Product #2 is
primarily water, yet it can have the same ingredient listing as Product
#1. ONLY THE RELATIVE ORDER OF INGREDIENTS APPEAR, NOT THE SPECIFIC.
Another specific example is
when Reviva introduced Elastin to America. Our ingredients list showed
elastin as the 6th ingredient on the list. Some competitors soon appeared
with elastin 4th on their list--which would seem as though they had more
elastin than Reviva. The fact was ... we had elastin powder concentrate in
ours and they had a diluted liquid elastin. Reviva's elastin had 10 times
the amino acid content and, thus, ten times the actual elastin potency of
the others. In other words, one percent of Reviva's elastin extract equaled
10 percent of theirs. You see, ingredient listings can also be misleading.
So, we'll repeat ... YOU
CANNOT JUDGE THE QUALITY OR EFFECT OF A PRODUCT MERELY BY ITS INGREDIENT
LISTING, How do you judge? By performance. Read the ingredients on the
label of each jar for some idea of what the product is about. However, you
can only compare your skin's response (versus the other products) through
use.
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